SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($) |
12 Months Ended | ||
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Dec. 31, 2017 |
Dec. 31, 2016 |
Dec. 31, 2015 |
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Advertising expenses | $ 1,207,480 | $ 518,858 | $ 304,787 |
Permanent differences tax expense | 8,300,000 | ||
Net sales | 7,649,125 | $ 6,166,927 | |
Accrued customer loyalty program liability | $ 22,783 | $ 21,627 | |
Buildings [Member] | |||
Estimated useful life | 32 years | ||
Furniture and Equipment [Member] | Minimum [Member] | |||
Estimated useful life | 3 years | ||
Furniture and Equipment [Member] | Maximum [Member] | |||
Estimated useful life | 8 years | ||
Computer Hardware and Software [Member] | Minimum [Member] | |||
Estimated useful life | 3 years | ||
Computer Hardware and Software [Member] | Maximum [Member] | |||
Estimated useful life | 5 years | ||
Vehicles [Member] | |||
Estimated useful life | 5 years | ||
Leasehold Improvements [Member] | |||
Estimated useful life | 5 years |
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Value of deferred revenue or cost to provide products or services, which is expected to be recognized in income or incurred within one year or the normal operating cycle, if longer, resulting from customer loyalty program. Excludes liability associated with frequent flier programs. Includes liability associated with customer loyalty programs for other businesses, for example, but is not limited to, hotels, supermarkets, credit card companies, automobile rental companies, and book sellers. No definition available.
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- Definition Useful life of long lived, physical assets used in the normal conduct of business and not intended for resale, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Examples include, but not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment. No definition available.
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- Definition The difference between the carrying amount of a financial instrument subject to a registration payment arrangement recorded as temporary equity prior to adoption of FSP EITF 00-19-2 and the carrying amount reclassified to permanent equity upon the adoption of FSP EITF 00-19-2. Recorded as a cumulative effect adjustment to the beginning balance of retained earnings. Does not apply to registration payment arrangements that are no longer outstanding upon adoption of FSP EITF 00-19-2. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Aggregate revenue during the period from the sale of goods in the normal course of business, after deducting returns, allowances and discounts. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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