EXHIBIT 10.4

EXECUTIVE EMPLOYMENT AGREEMENT

THIS EXECUTIVE EMPLOYMENT AGREEMENT ("Agreement") is made and entered effective as of the 27^th day of July, 2021, by and between Unrivaled Brands, Inc., a Nevada Corporation (the "Company") and Oren Schauble (the "Executive") and supersedes and replaces any prior employment agreement or employment letter between the Parties.

W I T N E S S E T H:

WHEREAS, the Board of Directors of the Company (the "Board") has approved the Company entering into an employment agreement with the Executive; and

WHEREAS, the Company and Executive would like to set forth the terms of Executive's employment.

NOW THEREFORE, in consideration of the recitals and the mutual agreements herein set forth, the Company and the Executive agree as follows:

ARTICLE 1
EMPLOYMENT AND TERM

1.1 Employment. The Company hereby employs Executive and Executive accepts employment as President of the Company. As its President, Executive shall render such services to the Company as are required by the articles and by-laws of the Company, and such services shall be rendered at the Company's principal office in Santa Ana, California to the extent the Company and Executive mutually agree is necessary. Executive accepts such employment and, consistent with fiduciary standards which exist between an employer and an employee, shall perform and discharge the duties commensurate with his position that may be assigned to him from time to time by the Company.

1.2 Term. The term of this Agreement shall commence on the date first written above (the "Commencement Date"), and shall continue until terminated by the Company or Executive pursuant to the terms hereof. The period of time between the Commencement Date and the termination of this Agreement shall be referred to herein as the "Term."

1.3 Compensation and Benefits. During the Term of this Agreement, the Executive shall be entitled to the compensation ("Compensation") and benefits ("Benefits") described in Exhibit A attached hereto.

 ARTICLE 2
TERMINATION OF EMPLOYMENT

2.1 Termination by the Company for Cause, Termination by Executive without Good Reason, Death, or Disability. If, during the Term, Executive's employment is terminated by the Company for Cause, or if Executive's employment with the Company ends due to death, "permanent and total disability" (within the meaning Section 22(e)(3) of the Internal Revenue Code of 1986, as amended (the "Code")), or voluntary termination of employment by Executive without Good Reason, then Executive shall only be entitled to (i) payment of any Base Salary earned but unpaid through the date of termination, (ii) unused paid time off, (iii) additional vested benefits (if any) in accordance with the applicable terms of the Company's employee benefit plans, and (iv) any unreimbursed expenses (the "Accrued Benefits"). The Accrued Benefits shall be payable within thirty (30) days after Executive's termination (or within such shorter time required by law).

2.2 Termination by the Company without Cause or by Executive for Good Reason or Non-Renewal Notice. If, during the Term: (i) Executive's employment with the Company is terminated by the Company other than for Cause, death or "permanent and total disability" (within the meaning Section 22(e)(3) of the Code) or (ii) Executive resigns for Good Reason (each a "Qualified Termination"), then Executive shall be entitled to the Severance Benefits as described in Section 2.3 herein as well as his Accrued Benefits.

2.3 Severance Benefits. In the event of a Qualified Termination, the Company shall pay and provide Executive with the following "Severance Benefits":

(a) An amount equal to 50% of Executive's then current Base Salary, less any taxes and withholding as may be necessary pursuant to law, to be paid in accordance with the Company's normal payroll practices, but in no event less frequently than monthly, paid in equal installments over a 6-month period beginning with the first normal payroll period after the effective date of the release referred to in Section 2.3(c) below.

(b) To the extent Executive and Executive's dependents elect coverage under the Company's health and welfare plans, including health insurance pursuant to the Consolidated Omnibus Budget Reconciliation Act ("COBRA"), the Company shall pay the premium payments for a period of up to six (6) months after the date of the Qualified Termination.

(c) As a condition to receiving the Severance Benefits contemplated by this Section 2.3, within thirty (30) days after the effective date of such Qualified Termination, Executive shall execute and deliver an irrevocable mutual release of claims (including, but not limited to, all matters relating to employment with the Company) in such form as the Company shall reasonably request (the effective date of which shall be eight days after Executive delivers the signed release to the Company). Notwithstanding anything herein to the contrary, in the event such 30-day period falls into two (2) calendar years, the payments contemplated in this Section 2.3 shall not commence until the second calendar year. The Severance Benefits shall terminate immediately upon Executive violating any of the provisions of Article 3 of this Agreement.

2.4 Good Reason. For purposes of this Agreement, "Good Reason" shall mean the occurrence of any of the following, without Executive's prior written consent: (i) a material reduction in Executive's Base Salary, (ii) any requirement that Executive report to anyone other than the Company's Chief Executive Officer, (iii) a relocation of the Executive's primary place of employment to a location more than thirty (30) miles from the Company's current headquarters office, or (iv) any material breach of this Agreement by the Company. However, none of the foregoing events or conditions will constitute Good Reason unless: (x) Executive provides the Company with written objection to the event or condition within thirty (30) days following the occurrence thereof, (y) the Company does not reverse or cure the event or condition within thirty (30) days of receiving that written objection, and (z) Executive resigns his employment within ten (10) days following the expiration of that cure period.

2.5 Cause. For purposes of this Agreement, "Cause" shall be deemed to exist upon any of the following events: (i) Executive's conviction of, or plea of nolo contendere, to a felony, (ii) failure to substantially perform Executive's essential job functions; (iii) failure of Executive to adhere to the reasonable and lawful directives of the Board, (iv) Executive's material misconduct or gross negligence, (v) a material violation by Executive of any Company policy, or (vi) any material breach of this Agreement by Executive. The Board must provide thirty (30) days written notice of its intent to terminate Executive's employment for Cause and if such grounds for Cause are curable, Executive shall have thirty (30) days following the receipt of such written notice to cure such curable event that would otherwise constitute Cause.

ARTICLE 3
RESTRICTIVE COVENANTS

3.1 Confidentiality and Nondisclosure. The Executive will not use or disclose to any individual or entity any Confidential Information (as defined below) except (i) in the performance of Executive's duties for the Company, (ii) as authorized in writing by the Company, or (iii) as required by subpoena or court order, provided that, prior written notice of such required disclosure is provided to the Company and, provided further that all reasonable efforts to preserve the confidentiality of such information shall be made. As used in this Agreement, "Confidential Information" shall mean information that (i) is used or potentially useful in the business of the Company, (ii) the Company treats as proprietary, private or confidential, and (iii) is not generally known to the public. "Confidential Information" includes, without limitation, information relating to the Company's products or services, processing, manufacturing, marketing, selling, customer lists, call lists, customer data, memoranda, notes, records, technical data, sketches, plans, drawings, chemical formulae, trade secrets, composition of products, research and development data, sources of supply and material, operating and cost data, financial information, personal information and information contained in manuals or memoranda. "Confidential Information" also includes proprietary and/or confidential information of the Company's customers, suppliers and trading partners who may share such information with the Company pursuant to a confidentiality agreement or otherwise. The Executive agrees to treat all such customer, supplier or trading partner information as "Confidential Information" hereunder. The foregoing restrictions on the use or disclosure of Confidential Information shall continue after Executive's employment terminates for any reason for so long as the information is not generally known to the public.

3.2 Defend Trade Secrets Act Information. Executive acknowledges that, notwithstanding the foregoing limitations on the disclosure of trade secrets, Executive may not be held criminally or civilly liable under any Federal or State trade secret law for the disclosure of a trade secret that (a) is made (i) in confidence to a Federal, State or local government official, either directly or indirectly, or to an attorney, and (ii) solely for the purpose of reporting or investigating a suspected violation of law, or (b) is made in a complaint or other document filed in a lawsuit or other proceeding, if such filing is made under seal. In addition, if Executive files a proceeding against the Company in connection with a report of a suspected legal violation, Executive may disclose the trade secret to the attorney representing Executive and use the trade secret in the court proceeding, if Executive files any document containing the trade secret under seal and does not disclose the trade secret, except pursuant to court order.

3.3 Non-Disparagement. The Executive will not at any time during employment with the Company, or after the termination of employment with the Company, directly or indirectly (i) disparage, libel, defame, ridicule or make negative comments regarding, or encourage or induce others to disparage, libel, defame, ridicule or make negative comments regarding, the Company, or any of the Company's officers, directors, employees or agents, or the Company's products, services, business plans or methods; or (ii) engage in any conduct or encourage or induce any other person to engage in any conduct that is in any way injurious or potentially injurious to the reputation or interests of the Company or any of the Company's, officers, directors, employees or agents.

The Company and its officers, directors, employees or agents will not at any time during Executive's employment with the Company, or after the termination of employment with the Company, directly or indirectly (i) disparage, libel, defame, ridicule or make negative comments regarding, or encourage or induce others to disparage, libel, defame, ridicule or make negative comments regarding, the Executive; or (ii) engage in any conduct or encourage or induce any other person to engage in any conduct that is in any way injurious or potentially injurious to the reputation or interests of the Executive.

3.4 Survival of Termination Covenants. Executive's obligations under this Agreement shall survive Executive's termination of employment with the Company and the termination of this Agreement.

3.5 Equitable Relief. Executive hereby acknowledges and agrees that the Company and its goodwill would be irreparably injured by, and that damages at law are an insufficient remedy for, a breach or violation of the provisions of this Agreement, and agrees that the Company, in addition to other remedies available to it for such breach shall be entitled to a preliminary injunction, temporary restraining order, or other equivalent relief, restraining Executive from any actual breach of the provisions hereof, and that the Company's rights to such equitable relief shall be cumulative and in addition to any other rights or remedies to which the Company may be entitled.

ARTICLE 4
MISCELLANEOUS

4.1 Entire Agreement. This Agreement contains the entire understanding of the Company and the Executive with respect to the subject matter hereof.

4.2 Prior Agreement. This Agreement supersedes and replaces any prior oral or written employment or severance agreement between the Executive and the Company.

4.3 Subsidiaries. Where appropriate in this Agreement the term "Company" shall also include any direct or indirect subsidiaries of the Company.

4.4 Code Sections 409A and 280G.

(a) In the event that the payments or benefits set forth in Article 1 of this Agreement constitute "non-qualified deferred compensation" subject to Section 409A of the Internal Revenue Code of 1986, as amended and the regulations and guidance promulgated thereunder (collectively, "409A"), then the following conditions apply to such payments or benefits:

(b) If any payment or benefit Executive would receive under this Agreement, when combined with any other payment or benefit Executive receives pursuant to a Change of Control (for purposes of this section, a "Payment") would: (i) constitute a "parachute payment" within the meaning of Section 280G the Code; and (ii) but for this sentence, be subject to the excise tax imposed by Section 4999 of the Code (the "Excise Tax"), then such Payment shall be either: (A) the full amount of such Payment; or (B) such lesser amount (with cash payments being reduced before stock option compensation) as would result in no portion of the Payment being subject to the Excise Tax, whichever of the foregoing amounts, taking into account the applicable federal, state and local employments taxes, income taxes, and the Excise Tax, results in Executive's receipt, on an after-tax basis, of the greater amount of the Payment notwithstanding that all or some portion of the Payment may be subject to the Excise Tax.

4.5 Severability. It is mutually agreed and understood by the parties that should any of the restrictions and covenants contained in Article 3 be determined by any court of competent jurisdiction to be invalid by virtue of being vague, overly broad, unreasonable as to time, territory or otherwise, then the Agreement shall be amended retroactive to the date of its execution to include the terms and conditions which such court deems to be reasonable and in conformity with the original intent of the parties and the parties hereto consent that under such circumstances, such court shall have the power and authority to determine what is reasonable and in conformity with the original intent of the parties to the extent that such restrictions and covenants are enforceable. In the event any other provision of this Agreement shall be held illegal or invalid for any reason, the illegality or invalidity shall not affect the remaining parts of the Agreement, and the Agreement shall be construed and enforced as if the illegal or invalid provision had not been included.

4.6 Modification. No provision of this Agreement may be modified, waived, or discharged unless such modification, waiver, or discharge is agreed to in writing and signed by the Executive and by an authorized officer of the Company on the Company's behalf, or by the respective parties' legal representations and successors.

4.7 Dispute Resolution & Applicable Law. All disputes regarding this agreement shall be resolved by arbitration to be administered by the American Association of Arbitration. To the extent not preempted by the laws of the United States, the terms and provisions of this agreement are governed by and shall be interpreted in accordance with, the laws of California, without giving effect to any choice of law principles.

4.8 Successors and Assigns. This Agreement shall inure to the benefit of and be enforceable by the Company's successors and/or assigns and shall be enforceable by the Executive against the Company's successors and assigns.

4.9 Headings/References. The headings in this Agreement are inserted for convenience only and shall not be deemed to constitute a part hereof nor to affect the meaning thereof.

4.10 Indemnification. Executive and the Company have entered into that certain Indemnification Agreement, dated as of July 1, 2021.

4.11 10b5-1 Plan. The Company acknowledges that Executive may enter into a 10b5-1 plan.

4.12 Notices. Any notice, request, instruction, or other document to be given hereunder shall be in writing and shall be deemed to have been given: (a) on the day of receipt, if sent by overnight courier; (b) upon receipt, if given in person; (c) five days after being deposited in the mail, certified or registered mail, postage prepaid, and in any case addressed as follows:

If to the Company:

3242 South Halladay Street, Suite 202

Santa Ana, California 92705

Attn: General Counsel

with copy sent to the attention of the Chairman of the Board of Directors at the same address

If to the Executive:

___________

___________

or to such other address or to the attention of such other person as the recipient party has specified by prior written notice to the sending party.

[signature page follows]

IN WITNESS WHEREOF, the parties have executed this Agreement on the date first written above.

Unrivaled Brands, Inc.

EXECUTIVE

EXHIBIT A

EXECUTIVE'S COMPENSATION AND BENEFITS

1. Base Salary: Two Hundred Fifty Thousand Dollars ($250,000) annually paid in accordance with the Company's standard payroll practices for senior executives.

2. Annual Bonus: Executive shall be eligible to receive an annual cash bonus (the "Annual Bonus"), with the target amount of such Annual Bonus equal to fifty percent (50%) of Executive's Base Salary (the "Target Bonus") in the year to which the Annual Bonus relates; provided that the actual amount of the Annual Bonus may be greater or less than the Target Bonus. The Annual Bonus shall be based on performance and achievement of Company and individual goals and objectives agreed to by the Board or Compensation Committee and Executive ("Bonus Metrics"), which the parties shall in good faith work to determine by June 30^th, 2021. The amount of the Annual Bonus shall be determined by the Board or Compensation Committee in its sole reasonable discretion and in accordance with the Bonus Metrics, and shall be paid to Executive no later than April 5^th of the calendar year immediately following the calendar year in which it was earned. All portions of the Annual Bonus that have been achieved shall be paid to Executive regardless of his current employment status with the Company. The Company shall deduct from the Annual Bonus all amounts required to be deducted or withheld under applicable law.

3. Performance-Based Stock Grant. Executive shall be eligible to receive a performance stock grant (the "Performance Grant"), with the target amount of such Performance Grant equal to seven hundred and fifty thousand (750,000) shares of Common Stock (the "Target Grant"); provided that the actual amount of the Performance Grant may be greater or less than the Target Grant. The Performance Grant shall be based on performance and achievement of Company and individual goals and objectives as agreed to by the Board or Compensation Committee and Executive ("Performance Milestone"), which the parties shall in good faith work to determine by June 30^th, 2021. The amount of the Performance Grant shall be determined by the Board or Compensation Committee in its sole discretion, and shall be paid to Executive no later than thirty (30) days after any such Performance Milestone is achieved. The Company shall deduct from the Annual Grant all amounts required to be deducted or withheld under applicable law.

4. Paid Time Off: Executive shall be entitled to paid time off pursuant to the terms and conditions of the Company's policy and practices as applied to the Company's senior executives.

5. Health & Welfare Benefits: Executive shall be eligible to participate in all health and welfare benefits provided generally to other employees of the Company.

6. Retirement Benefits: Executive shall be eligible to participate in all retirement benefits provided generally to other employees of the Company.

7. Laptop. Executive shall have use of a Company laptop computer.

8. Travel and Expense Reimbursement. Executive shall be entitled to travel and expense reimbursement pursuant to the terms and conditions of the Company's policies and practices as applied to the Company's senior executives.